Who we are

FOUNDED IN 2009 AS KEINEJAD JEANS AND REBORN AS AMERICAN MADE STAR, OUR COMPANY CARRIES FORWARD A PROUD TRADITION OF DENIM CRAFTSMANSHIP IN THE HEART OF LOS ANGELES. THE JOURNEY BEGAN WITH CREATING INNOVATIVE MEN'S ATHLETIC DENIM TO CATER TO SPECIFIC NEEDS, LEADING TO COLLABORATION WITH SAKS FIFTH AVENUE AND EXPANSION TO LUXURY MARKETS. THE BRAND'S FOCUS ON COMFORT AND DURABILITY EXTENDED BEYOND FASHION TO GOVERNMENT CONTRACTS AND WORK GEAR, MEETING THE DEMAND FOR LONG-LASTING ATTIRE IN VARIOUS SECTORS, INCLUDING UNIFORMS FOR DIFFERENT INDUSTRIES.

OUR GOAL IS TO BLEND INNOVATIVE DESIGN AND STYLE WITH THE FUNCTIONALITY AND DURABILITY OF WORK CLOTHING. BY MERGING FASHION WITH UNIFORMS AND WORK GEAR, WE AIM TO CREATE GARMENTS THAT PERFORM IN TOUGH CONDITIONS WHILE REFLECTING STYLE, COMFORT AND CONFIDENCE.